Cheating the System: Blackhat SEO

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Digital marketing specialists have probably heard of the term known as blackhat SEO. Blackhat SEO embraces a collection of strategies used to improve a website's or page's ranking in search engine results, but through methods that violate the search engines' terms of service.

Basically, blackhat SEO is a shortcut that may get your site to the forefront of search results quickly. However, these tactics are typically here seen as manipulative, and search engines like Google can heavily penalize sites discovered using them.

An infamous blackhat technique is keyword stuffing. This entails filling a webpage with keywords or numbers to manipulate a site's ranking in Google search rankings. They might come across in a list, group, out of context, or hidden in the code.

Establishing link farms is another common technique. Here, webpages are connected together in a circular network to boost the rank of all the sites in the circle. However, if a page is linked to from many irrelevant sites, it may also be penalized.

Cloaking is an even more extreme blackhat method. It refers to different content is presented to search engines than to users, basically redirecting users to different pages aside from their permission.

Despite the potential penalties, why do people use blackhat SEO? The simple answer is: for instant success. These techniques give websites the illusion of popularity, boosting them up the search results rapiidly.

However, the gain is temporary. Search engines now incorporate complex algorithms which identify these deceptive techniques. Once they're identified, penalties can include decreased rankings or even being deleted entirely from the search index.

As a result, many websites are moving towards white hat SEO strategies. These are methods that aim to build a website's prominence in legitimate ways. Some examples are creating relevant content that provides helpful information to the reader, optimizing website tags, or creating a positive user journey.

So, while blackhat SEO may seem a fast way to boost your site's visibility, it's a dangerous game to play. It's smarter to direct attention on whitehat SEO strategies, that improve your website through legitimate means, thus providing long-term success.

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